For the Love of Small Business with Rob Dobson
Description:
In today’s episode, I have a great conversation with the brilliant Rob Dobson from Northern Comfort about how to get the most out of your website.
Rob has been building, designing and optimising websites for over 20 years and shares some great insights into the behind-the-scenes world of code and development and how to make sure your website is performing as well as possible for you.
With this in mind, we chat about:
The dark side of web development and some of the unethical practices that take place.
How to measure a website’s performance with tools such as Google Analytics or benchmarking.
Why you should invite feedback from people who don’t know your business. Get them to have a look and ask them some key questions such as:
What's the product that you're selling?
What is it going to do for you?
What's the end benefit that you're going to get from buying this product?
The importance of making your website as obvious and as clear as possible, you can never over-explain on a website, you can never be too clear.
The Curse of Knowledge and how we can make assumptions about what we think people know about our business.
And the interesting parallels that exist between the psychology on a website of explaining how to buy things and present products, and the psychology of magic tricks.
Rob Dobson Resources:
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Hello and welcome to the Future-Proof Your Business podcast with me Lucy Rennie.
I’m a massive champion for small business and I’m on a mission to help you to love what you do and to build and grow your business in a way that works for you and feels good.
I’m convinced that the best way to create a successful and sustainable business is to do it from the inside out, which means that it has to start with you, the business owner.
In fact, I believe that business really is all about people, and if you want to future-proof your business and make an impact then you need to get really clear on why you do what you do, create the best experience and then build relationships and trust.
In this podcast, I want to share with you as much of my knowledge, expertise and experience with you, as I can, as well as some behind the scenes stories and strategies from my business, and I’ll be having conversations with and learning from some amazing business owners and experts so I can give you everything you need to stay focused, on track and feel more in control on this rollercoaster ride that is building a sustainable business.
Thanks for listening to The Future-Proof your Business podcast. I have been your host Lucy Rennie.
I want to help as many business owners build a business that works and feels good, and the best way for me to do that is to get this podcast out to as many people as possible. You can help me do this by sharing it, clicking subscribe and especially leaving a review.
If you want to get more of my insights and resources then head over to my website IamLucyRennie.com, and come and join me and lots of other small business owners like you in my FREE Facebook group, Communicate with Purpose. All the links are in the show notes.
Thanks again and I’ll see you next week for another episode of The Future-Proof Your Business podcast.
Resource Links:
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