Being a woman in business isn’t just about showing up and doing the work. It’s navigating societal expectations, judgment and constant criticism, sometimes from the people closest to you.

When your team understands how they contribute to the bigger picture and, crucially, why they should care, they become actively engaged in making it happen. They shift from dependent participants to interdependent contributors.

The answer: prioritisation - The key is to master identifying the most important thing and putting it at the top of the list, above everything else.

In today’s noisy and competitive world, getting your brand to stand out can feel overwhelming. You know your business has something special to offer, but how do you get others to see it? And, more importantly, how do you get the right people to choose you over anyone else?

Let’s create something magical in 2025.

If you’re ready to take back control, develop a strategy and move your business forward, the Club® is for you. You'll find solutions and new ideas, and get the accountability and support you need to help you grow and develop.

This simple yet powerful exercise helps you take a step back and get clear on where you want to be in all areas of your life.

By encouraging you to look at all the different areas of your life, it helps you to see what you need to focus on to get there.

And if you really invest some time into carrying out the different activities it can really make a difference.

December is here, and while it might be the busiest time of year, it’s also the perfect moment to pause, reflect, and reconnect. Inside The Future-Proof Club®, we’ve got an exciting line-up of sessions to help you wrap up 2024 and step into 2025 with clarity, focus, and intention.

Why mentoring is important

Five reasons why I believe every business owner needs a mentor: A Trusted Partner on the Rollercoaster Ride

Building a business is full of highs, lows, and unexpected twists. Having a mentor by your side brings stability and perspective—a supportive sounding board with someone who understands the journey and helps you stay grounded.

Ultimately your goal should be to create a brand and reputation that means you can become the ‘go-to’ business for what you do.

You want people to associate you and your brand with what you do, and recommend and refer you to their colleagues, friends and family.

How can you expect other people to be clear about this if you are not?