An Inside-Out Approach to Building and Growing your Brand
I believe that when each of us has the opportunity to do what we LOVE and LOVE what we do we can create the biggest impact.
Lucy Rennie
I’m on a mission to:
to EMPOWER more people to build and grow exceptional, sustainable brands.
Purpose-driven SME businesses that are here to make a difference and are brilliant places to work and connect with.
to CHAMPION more people to recognise their own zone of genius, to play to their strengths and to have the chance to LOVE what they do by doing what they love.
So often, we dismiss our natural talents as 'easy' or not valuable, but these are the very things that make us exceptional and allow us to add the most value.
Brilliant businesses run well and well into the future.
They are more successful, have higher productivity, with happier and more engaged workforces and are able to fix problems and leverage ideas to drive long-term growth and profitability improvements. In other words, by adopting an Inside-Out Approach to building your brand, you really do make a difference, and most importantly to your bottom line.
“If everyone is moving forward together, then success takes care of itself.”
In today’s VUCA world, as consumers expect more from their favourite brands and employees demand new hybrid ways of working from their employers this only reinforces the need for an engaged and committed team of people at the heart of your organisation.
It starts with you.
A massive believer in the power of an engaged and sustainable culture, I know that incredible brands grow from the Inside-Out. And that means that it has to start with you, the leader.
It’s important to be intentional, to be super clear on why you are building and growing the business and what you want to achieve.
“If you’re not branding yourself, you can be sure others will do it for you.”
It’s down to you to set the tone and the direction, based on your own vision and ambitions, and accompanied by a unique set of values, your brand DNA and what it stands for, you have the solid foundations in place to bring to life a robust business.
By taking the time to establish a solid strategy and an actionable roadmap, you’ll not only feel more in control, you’ll also be able to introduce the right people in your team to the right tools (with the right support) and empower them to take ownership for the plan and objectives, nurturing a true sense of pride and belonging.
This internal engagement creates a ripple effect that has a positive impact across your entire organisation and beyond, transforming your brand into becoming the magnet it deserves to be.
The end result is that you can move forward more effectively and quickly, confident that you’re focusing your time, energy and resources in the right place and on those things that will have the biggest impact.
Building and future-proofing your business to run well, well into the future.
“To future-proof something: to design or change it so that it will continue to be useful or successful in the future if the situation changes. ”
The Summer Challenge
Beginning today, the 1st August, I’m hosting the “Summer Challenge” in my membership The Future-Proof Club® where for the next 4 weeks I’ll be guiding you through the steps to build and sense-check the foundations of your business and brand.
If you’d like to join us and take part in the Summer Challenge surrounded other amazing purpose-driven business owners then simply click on the link to access the FREE resources that that accompany my book Clarity, Communication and Connection, Three Clear Steps to Future-Proof your Business and I’ll send you the PDF workbook to download and use throughout the challenge and a personal invitation to come and try out The Future-Proof Club® for one month on me!
Make it stand out
I can’t wait to get started and to help you get focused.